Case viewer

01

Shaping a data-driven SaaS for efficiency and usability

Led the redesign and development of the SaaS platform, optimizing usability, navigation, and efficiency to enhance the user experience and streamline workflows

2024

What if managing large chunk of data felt like shopping?

Too much data to manage can be overwhelming. For that, we planned this feature as a way to allow users to make changes at scale.

Centralized user settings

We unified all settings into one page. Users quickly manage billing, comms, workspace, and keyboard shortcuts. This made easier to upsell better plans, which led to an 8% increase in plan upgrades.

Focus!

Added features to remove distractions. Visualizations entirely focused on jobs to be done.

Managing communications

Full keyboard control

Optimized efficiency for managing multiple data streams. Time on task was reduced in all user flows.

This improved feature discoverability and made it easier to use.

Onboarding with keyboard right away.

Making it clear on Sign Up that a credit card isn't necessary

A quick demo of work in progress in production

Credits

Dann Leal

Product Designer

Luca Piermartiri

Co-founder

Gelson Bagetti

Co-founder

01

Shaping a data-driven SaaS for efficiency and usability

Led the redesign and development of the SaaS platform, optimizing usability, navigation, and efficiency to enhance the user experience and streamline workflows

2024

What if managing large chunk of data felt like shopping?

Too much data to manage can be overwhelming. For that, we planned this feature as a way to allow users to make changes at scale.

Centralized user settings

We unified all settings into one page. Users quickly manage billing, comms, workspace, and keyboard shortcuts. This made easier to upsell better plans, which led to an 8% increase in plan upgrades.

Focus!

Added features to remove distractions. Visualizations entirely focused on jobs to be done.

Managing communications

Full keyboard control

Optimized efficiency for managing multiple data streams. Time on task was reduced in all user flows.

This improved feature discoverability and made it easier to use.

Onboarding with keyboard right away.

Making it clear on Sign Up that a credit card isn't necessary

A quick demo of work in progress in production

Credits

Dann Leal

Product Designer

Luca Piermartiri

Co-founder

Gelson Bagetti

Co-founder

01

Shaping a data-driven SaaS for efficiency and usability

Led the redesign and development of the SaaS platform, optimizing usability, navigation, and efficiency to enhance the user experience and streamline workflows

2024

What if managing large chunk of data felt like shopping?

Too much data to manage can be overwhelming. For that, we planned this feature as a way to allow users to make changes at scale.

Centralized user settings

We unified all settings into one page. Users quickly manage billing, comms, workspace, and keyboard shortcuts. This made easier to upsell better plans, which led to an 8% increase in plan upgrades.

Focus!

Added features to remove distractions. Visualizations entirely focused on jobs to be done.

Managing communications

Full keyboard control

Optimized efficiency for managing multiple data streams. Time on task was reduced in all user flows.

This improved feature discoverability and made it easier to use.

Onboarding with keyboard right away.

Making it clear on Sign Up that a credit card isn't necessary

A quick demo of work in progress in production

Credits

Dann Leal

Product Designer

Luca Piermartiri

Co-founder

Gelson Bagetti

Co-founder

moving to next case (02 — 04)

02

Empowering teachers through customization and efficiency boosting

Created 3 products that streamlined educational content creation and reduced costs by over $300K annually

One of the early designs.

Plans page within app.

Teachers could make their own tests.

Managing payments.

Checkout page.

Retrieving password.

All elements were created onto a documentation page as components to be later reused.

Internal storage platform

The courses created within the platforms and by our own teams generated a lot of heavy files across multiple semesters. So we built our own storage software in days, saving more than $20K anually.

This is the storage software.

Results & Future

During my time there, we reduced content creation time by 41% internally, saving $300K+ anually. Our partner institutions tripled course offering within a year.

A iteration focused on efficiency enabled teachers to import a written content into an interactive learning experience.

At last, we expanded into AI and adaptive learning, enabling teachers to plan an interactive roadmap.

Credits

Dann Leal

Product Designer

Gabriel Roda

Software Engineer

Lucas Macedo

PO and Software Engineer

Paulo Assunção

QA Tester

moving to next case (03 — 04)

Case 02

Horizontal scroll with sticky positioning and scroll transforms.

Case 02

Horizontal scroll with sticky positioning and scroll transforms.