Web & Brand
Transforming the brand of a data-driven company
Led the rebranding, design, and development of Erathos’ new brand and website, ensuring a cohesive, high-quality execution
Understanding the problem
The existing website lacked clarity in communicating the product’s value. It was generic and didn’t highlight technical strengths or address user pain points. Visitors struggled to understand how the platform could help them, leading to minimal engagement. The goal was to create a website that clearly explained the product’s benefits, improved traffic, and increased conversions.
Hero section.
Structuring experience for clarity
The site was built around how users understand and evaluate the product. A 15-second hero video showcased the product quickly, making the complex process visual. Every section guided users toward action, reducing friction and making decisions easier.
Leveraging growth
We partnered with influencers to amplify the brand’s reach. The campaign led to viral growth, with 41% of new users coming through referrals. These influencer-driven campaigns helped spread the message quickly and allowed the product to gain traction in its market.
A series of podcasts helped the brand to be more human and connected with community.
Key takeaways
Quick decision-making and testing were key to the project’s success. We rapidly launched the site and got to A/B testing and getting feedback from potential clients and stakeholders.
Optimizing
User feedback played a key role in refining the site. We used analytics and testing to continuously improve the experience. A website is a living organism, iterations never stopped.
Transforming the narrative
The website rebrand shifted the brand’s narrative from technical to user-centered. The clear, accessible design, paired with strategic messaging, made the product more relatable. The use of modular branding elements like the hexagon logo reinforced the brand’s flexible and customizable nature.
Next steps
The future focus is on scaling personalization, with plans to expand the ROI calculator and introduce a user-driven integration marketplace. These additions will further cement the product’s value and ensure sustained growth, aligning with the brand’s goal of continuous improvement.
